Live Tweeting Your Event

Below is an article I wrote that was published on the Blue State Digital blog this week.

Attend a conference these days and you’re likely to find a bigger conversation about the keynote speaker online than in the lobby.

And I’m not just talking about SXSW or a techie expo. In the past five years, there’s been an explosion in real-time coverage of all sorts of events via Facebook, blogs, and, most important, Twitter. Last fall, for example, the Jewish Federations of North America’s General Assembly inspired nearly 6,000 tweets, covering everything from official announcements to follow-up discussions.

But quality online discourse via social media isn’t an automatic phenomenon. It will require some planning and legwork, of course, but here are some tips to help you pull off a great Twitter presence at your next event.

Click here for my five tips.